You most likely have in recent years either received a variety of Save the Dates or have walked into friends home and noticed the cluster of Save the Dates hanging on the refrigerator. They come in all forms, from beautiful thick cards with gold foil, to lovely photos of the happy couple, to simple magnets to remind the guest of the upcoming nuptials. They are all great options, all worthy of being hung in a prominent place of honor —but which one is best for you?

Since engagement season is now upon us (there is something about those fall leaves and cozy holiday vibes, am I right?) Save the Date season is not far behind. Since many couples plan their wedding to be the following year—and most in the months between April-September—plan to send or receive Save the Dates in the 6 to 9-month mark before your wedding. Usually, you will see an influx of these pretty things around January & February.

What is a Save the Date?

A save the date is a card that notifies your guests to reserve or “saves the date” of your wedding. This is important to not only make sure all those you love are able to make the date but allow people ample time to schedule travel arrangements. I also like to remind people this is the first piece that people will receive giving them the first impression of your wedding and who you are as a couple. It can be a stand-alone design or you can sprinkle in pieces of your future invite design. Either way these should be fun and show off you and your forever love how YOU see best.

What Information is actually needed?

Four things not to forget to include are:

You and your forever loves names: Make sure to include both your first and last names somewhere on your Save the Date. You may be sending these to family friends that don’t recognize just your face or first name.
Your wedding date(s): Some weddings are more than one day. If all guests are invited to multiple events on the wedding weekend, include those dates for them to know ahead of receiving the invite.
Your location or city of the wedding: You may not know the venue quite yet, but have a date and city picked out and want to let people know sooner rather than later. This is important especially if you plan to have a destination wedding. Including the destination also allows people to know what type of travel accommodations they should be booking such as flights, hotels, rental cars, etc.
A wedding website: Many couples like to include a wedding website to help people have quick access to information such as hotels, registry, and any other wedding weekend events they may be invited too. This space is great for putting commonly asked questions and cuts down on the questions you and family members may receive throughout the planning process. Even if you don’t have everything on the website when you send out the Save the Dates, I advise to include it to allow people to get familiar with the address for future reference. You may also want to include special travel accommodations such as the best airport, if they will need to book a car or any other information you may find helpful for guests as they plan to make arrangements.

When do I actually send them out?

Many recommend sending out your Save the Dates around the 6-9 month mark before your wedding. If you know you are having a destination wedding outside of the city you live in or that the majority of your guest will be traveling to your wedding, the earlier you should send out your cards. If your destination* wedding is requiring everyone to travel internationally, it’s best to send your Save the Dates around 1 year prior, if possible.

*As noted above, if you just know the location country and date, this information is better than the information given too late for guests to make appropriate arrangements to travel.

Do I have to send it to everyone I plan on inviting?

Yes. You should plan on sending a Save the Date to everyone you plan to invite, even if they are super involved in the planning (like your parents or best friend) or you know they are planning on not attending. By making your guest list early in preparation for sending your Save the Dates, you essentially have created a master list of addresses that you then can use for sending out invitations and track who has replied (hooray!) later on in the planning process.

Everyone who receives a Save the Date should receive an invitation, but you can send an invite to a guest who did not receive a Save the Date. (Sometimes you have a last-minute invite and not sending them a Save the Date is not the end of the world.)

A simple etiquette rule to follow is any guest over 18 years, even if they live in the same house as another guest ( such as their parents) should receive their own Save the Date and definitely their own invite. If you choose to cut down on how many Save the Dates to send, make sure all names of those are to be invited are written out on the envelope to not create any confusion early-on on the families part.

Choosing the Right Design

Remember that fridge with all those Save the Dates? I bet you do, thus you know that there are hundreds of designs and choices to choose from. The main two designs you should decide between is a Photo Card vs a Type Driven card. Which one is better?

Why would I choose a Photo Card?

As I noted above, your Save the Date is the first impression for many of your loved ones about who you and your partner are as a couple. Many couples are excited to take engagement photos and a photo Save the Date card is the perfect place to use them! They will introduce and showcase your gorgeous faces as well as deliver important information to your guests.

Why would I choose a Type Driven card?

First, when I say type-driven I mean no photos of you anywhere on the card. This style though could include a beautiful illustration or calligraphy elements that become the main focal point. I personally love this style as it does two amazing things: First, your Save the Date is the first introduction to not only you but also the feel of your event. You have been carefully choosing colors, textures, and the feel of your wedding. Since guests will have this piece of paper pinned up somewhere for the longest period of any other item, why not showcase some of what is to come? Secondly, you can infuse your personality into the card through fun phrases such as “Let’s get us to the Chaple on time!” or “Let’s celebrate, save our date!” as well as fun illustrations of the venue, landscape, your beloved animal, or even some inside joke. It’s your Save the Date, why not tailor it to be fully unique to you?

Budget-friendly options for you to still send out Save the Dates

If you have not gathered by now, there are a few great reasons to send out your Save the Dates. I understand though that people often will ask if they have to or for budget-friendly options. Here are a few tips to keep costs low for your first impressions:

No fancy printing. It could be tempting to add gold foil or embossment on your Save the Dates, but it isn’t necessary. Since both these printing styles require an extra step, that extra step includes an extra charge. If this element is still something you really would like for your Save the Dates, picking the traditional “Save the Date” phrase can cut down the cost as it will not need to be created.
No fancy add on’s. Since most people will be pinning this up on a board or fridge, you don’t have to add any extra items to create extra costs such as wax seals, ribbons, etc. Choosing a standard size, such as a 5” x 7” can keep postage cost minimal.
No extra calligraphy. I will always advocate for calligraphy, but on a Save the Date going with digital printing will be just as beautiful and will be another cost-saver in the long run.

If you are looking for a unique Save the Date, I can create a custom design for you, just click here. If you have any further questions about Save the Dates, feel free to contact me here.

Next up, I’ll be talking all about the timeline of invitations and the importance of prepping in advance.